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They reviewed NextDesk and 6 other standing desks. For legitimate unpaid standing desk reviews, see Based on our initial research, we agreed to send them a Terra standing desk for review. Our products have earned significant applause and accolades from many trusted sources over the years. Our small company, NextDesk is a manufacturer of standing desks. In 2012 NextDesk was approached by the wirecutter, founded by Brian Lam.
The Wirecutter is actually a paid affiliate site that pushes kickbacks like a used car salesman from the 80’s in exchange for fake reviews. But when you begin peeling back the layers, it’s something entirely different. That’s exactly what we thought when our company was first contacted by the Wirecutter back in 2013. Time MagazineAt the surface, the Wirecutter does look like a smart, reliable buying guide. On a Web overrun with news blogs, it’s something different and rarer: a smart, reliable buying guide.
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The Wirecutter focuses only on reviews of the best products in a bevy of categories, from Android phones to Bluetooth headsets to humidifiers to computer bags for women. But his second act isn’t a rerun of his first one.
Time said this about the Wirecutter in 2013: Brian Lam, founder of the Wirecutter, is the former editor of gadget megasite Gizmodo. Like millions of people, we had never heard this term until recently. It’s a story about making advertisements look like journalism, known as commerce journalism. This is a story about deception and kickbacks. This site is one of the most popular websites in the US – with over 8.6 million visits per month according to Alexa. I am writing to share an untold story about a very popular website review site called the Wirecutter. Would you like to have us send you one to review?Ĭheers, Dan Dan Lee CEO Dan Lee, NextDesk The Long Story
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I know that you a were wanting to know if we had any new NextDesk offerings for you to review later this summer or early fall? We have a new Pro Series NextDesk with a Harmon Kardon sound system coming out soon. On Monday, Jat 6:47 AM, Dan Lee wrote: Brian, Is there a good time I can call you back?ī, *** Brian Lam Brian Lam, CEO Wirecutter I’m sure you can relate given the quality of your desks and the fact you’re kicking butt of big furniture makers. As you can imagine, we are in our editorial and publishing world trying to win market share from much bigger and better funded places, with only our wits and our ideas and work to compete with. Would you ever be open to figuring out such an arrangement where we can both support our work and grow together?Īlso, I would like to talk to you and just hear the origin stories of Next Desk. So with our standing desks guide, it’s a rare case where we have no such agreement and the piece itself is the most expensive one we do. If readers like our work and the gear, it covers the cost of the work. Our site thrives on a model that is basically that if we do high quality content and feature high quality gear, and readers buy it, we support the work through kickbacks.
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We’re having problems figuring out how to cover the costs for this standing desk guide going forward after crunching the numbers.
That’s part of something I wanted to talk to you about. He’s a special guy for the project, since as you know, few editorial outlets have the guts to really look at standing desks. I’m glad that Jacqui connected you with our writer. Helluva week here with me doing everything from writing to editing to being ceo. That’s why we were shocked by this email from the CEO of The Wirecutter:įrom: Brian Lam Sent: Thursday, J4:38 PM To: Dan Lee Subject: Re: NextDesk Pro Series With Harmon Kardon Sound Systemĭan, thanks for your phone call. The Wirecutter boasts that their standing desk reviews and all reviews are “Independently Chosen Editorial Picks”. To reach your own opinion, search “Jarvis desk review wobble”. It did a 180 and named another desk “The Best Standing Desk” and claims this desk offers “95% of the polish”.
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NextDesk believes it makes the best product on the market (others agree, see actual reviews by truly independent sources like Digital Trends and PC Gamer) and did not need to pay any affiliate site kickbacks for standing desk reviews so it refused to pay the Wirecutter any money.Īfter the NextDesk refused to “pay to play”, the Wirecutter updated its standing desk review. (Wirecutter CEO even used the word “kickbacks” in his email. Then the CEO of the Wirecutter sent the NextDesk CEO an email to solicit kickbacks. The Wirecutter standing desk review named the NextDesk Terra “The Best Standing Desk”. The Wirecutter once gave NextDesk products a glowing review.
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